Coca-Cola's Secret Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. Initially only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day.
What's the secret behind their success? With only 4 billion dollars being invested in their advertising, it has allowed Coke's advertising team to experiment and released its fair share of interesting campaigns. Let's check out!
The Secret Behind Coca-Cola Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success?
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